R 150

Natural anti-odorant. No staining, no aluminium, no parabens, no propellants, no alcohol, and most importantly: no stink.

Vegan, Natural and Cruelty Free!

All colour styles are scent-free

It’s healthy for our bodies to perspire, so our secret blend of ingredients allows you to sweat while balancing your microbiome to kill the bad bacteria and stop the stink.

Natural anti-odorant. No staining, no aluminium, no parabens, no propellants, no alcohol, and most importantly: no stink.

Vegan, Natural and Cruelty Free!

All colour styles are scent-free

Pure distilled water, mineral salts, magnesium chloride, guar gum, water based essential oil.


Why is perspiring so important?

Perspiration is completely natural and directly linked to your internal temperature regulation. If your body gets too warm, your brain sends automatic impulses to your glands, telling them to secrete perspiration. The thin layer of fluid (sweat) produced on your skin will then evaporate, which extracts heat from your body, causing your body to cool down. Furthermore, perspiring ensures that toxins are eliminated from your body.

What is the cause of smelly sweat?

Luckily not all perspiration means you will smell. You’ve got sweat glands – eccrine glands – all over your body, and during puberty you get an extra set of glands; apocrine glands. These apocrine glands are formed specifically in your armpits and groin area. When you perspire, both the eccrine and the apocrine glands secrete odorless fluids. However, bacteria change the fluids which are secreted from the apocrine glands into butyric acid. And these butyric acids are the cause for the characteristically ‘smelly sweat’.

What is the difference between a deodorant and an anti-odorant?

An antiperspirant blocks the exits of the sweat glands long-term, and therefore, prevents the production of sweat.

A deodorant, however, does not prevent sweating; it has alcohol and fragrances that mask the smell. This characteristically ‘sweaty smell’ is disguised by the alcohol and fragrances in the deodorant. Which often results in a body odor that is a mix of sweat and fragrances from your deodorant.

An anti-odorant is what your armpits really deserve. The Gonn team know the importance of perspiration, and they know that the idea of masking a smell is illogical and out-dated. So they choose to attack the bacteria directly responsible for the smelly sweat. No bacteria, means no smell. Simple. Their product does not close off your pores, but simply prevents the smell of your perspiration occurring in the first place.


What is in gonn?

Firstly, you’ll find that a lot of things are not in gonn. No aluminium, no parabens, no colourings, no fragrances and no alcohol. They don’t use any animal-derived ingredients either, so gonn is 100% Vegan!

They use natural ingredients such as pure distilled water, mineral salts, magnesium chloride, guar gum and a water based essential oil.

What makes gonn unique?

gonn is not a deodorant, but anti-odorant – a regular deodorant disguises the odor from perspiration, whereas gonn prevents smell altogether.

gonn is scent-free. Instead of smelling of your deodorant’s fragrance, gonn allows you to smell like yourself. gonn contains no perfume, this way you can decide whether you want to smell of nothing, or of your favourite perfume or aftershave!

Does gonn work for everybody?

Yes, gonn works for everybody. Men, women, young and old. Everyone perspires and develops some sort of perspiration smell.

You have to understand that you don’t just have one type of bacteria on your body; the diversity of bacteria can be compared to the diversity of plants and animals in a tropical rainforest. This tropical rainforest of bacteria is called ‘a microbiome’. And just like in the rainforest, sometimes there is more of one type of plant, and other times more of another. There are a couple of types of bacteria that specifically cause the smell of sweat.

In addition to the microbiome, the number of apocrine glands is of importance as well. Eccrine sweat glands can be found all over your body, but during puberty you develop apocrine sweat glands, in particular in your armpits. The fluids secreted from these glands causes, together with the ‘smelly’ bacteria, your perspiration smell.

Your personal microbiome is just as hard to predict as the rainforest, but luckily, for most of us, gonn is super effective.

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